Date: 10th September 2020 Digital Exeter
Track: 1 Type of session: Talk
Start Time: 12:00 Level: No prior knowledge / entry-level

Guess less, design better

Note: Speaker information is preliminary and subject to change

Great design is so much more than a font or colour choice, it’s the art of communication. In this session, we’ll discuss how a designer’s skill set can benefit the customer throughout their journey and how to apply design thinking principles in the real world. We’ll look at how a human-centred process can help you, whatever your role, to deliver products that integrate the needs of people, the possibilities of technology and the requirements for business success.

Session takeaways

  • how to apply design thinking in the real world
  • how it can help form lasting relationships with your customers
  • how users are a secret weapon for creating great digital products


Andrew is the head of design at software development company Ghyston, using the skills he’s gathered from working across various parts of the design industry to help their customers define, build and evolve great digital products. He’s passionate about design, art and illustration in all its beautiful forms and loves sharing this with anyone who will listen.

Conference Sponsored By: Sponsor logo Synopsys


The Simpleware Product Group at Synopsys develop software for 3D image data visualization, analysis, and model generation for medical and industrial applications.

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