Engaging your users to build a better product

Type of session: talk Track: 2 (BATEMAN THEATRE)
Start Time: 11.30

The value of building a community around early access to build better products by gathering feedback from engaged users.

Early Access features allow a small, closed group of participants the ability to try new functionality before it becomes more widely available. This provides an opportunity for Boomi to collect feedback from customers before finalising the feature for broader release.

Product launch was traditionally the end of the product development lifecycle: (1) concept (2) design (3) build (4) launch. Previously, early access is something that lived and died in stage 3 (build and test). In contrast, with the rise of agile development and continuous improvement, early access is more important than ever and can now be considered a process that not only occurs pre-launch, but also during the ongoing continuous improvement process prior to launching new features, design changes, or other product improvements.

Session takeaways

  • Benefits of running an early access program
  • Lessons I've learned
  • Benefits of creating a community


Calvin Robbins is a senior product manager working for Boomi, a passionate IT professional with 12+ years of Product & Project Team management experience in diverse industries working across multiple technologies at Oracle, Dell and now Boomi. A security-focused product manager with a number of ISO27001 certifications having been a successful lead implementer at Boomi.

In his free time, Calvin is a Devon enthusiast finding any occasion to explore the beautiful countryside and landscapes the region has to offer. You will find him either cycling, hiking, surfing or enjoying a delicious meal at a pub.

Note: Speaker information is subject to change

Conference Sponsored By

Sponsor logo SETsquared Exeter

SETsquared Exeter

SETsquared Exeter is part of the SETsquared Partnership. An initiative made up of 6 Universities and formed to share best practice around Student Entrepreneurship, Research Commercialisation, Business Acceleration, and Scale Up activity. Through the ERDF Funded University of Exeter Enterprise Zone, SETsquared Exeter Helps innovative Devon-based start-ups and SMEs to achieve accelerated high growth through the provision of expert business support.

Find out more