Build a social community and use data to connect with your audience

Track: 3 (DIGITAL TRACK) Type of session: talk
with Live Q&A
Start Time: 15.15 Entry-level / open to all

We can use our existing data to build a strong social media community and create content that resonates with that audience.

Utilizing information from Google Analytics and other insights, businesses and brands can gain a deeper insight into their audience and look at the data in new ways.

Session takeaways

  • New perspectives on data / social media
  • Actionable next steps to engage with their existing and new audience members
  • Best practices for using data / social media to connect customers with their brands


Talk to Diana about SEO, SEM, Social Media, Digital Marketing strategy or wine — she’s done it all… and she loves to talk shop.

Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for 15 years. Working with businesses of all shapes and sizes, her extensive digital marketing background and with a theatrical background, all make Diana a terrific educator in the industry.

Before working with Semrush, Diana headed up the entire Search Engine Marketing team for a large company then transitioned to the Digital Marketing Director for a boutique marketing agency.

A Virginia native, she’s now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favourite topics: wine, movies and TV.

Note: Speaker information is subject to change

Conference Sponsored By Sponsor logo South West Centre of Excellence in Satellite Applications (SWCoESA)

South West Centre of Excellence in Satellite Applications (SWCoESA)

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