Lili Eva Bartha

The industry standard production pipeline for optimised digital clothing is complex and expensive. The demand for these assets is rapidly growing, fueled by the rise of brand activations in games and MMOGs (e.g. Roblox) as well as by the increasing focus on immersive e-commerce solutions such as AR filters for virtual try-on.

This keynote investigates recent trends and advancements in 3D modelling such as the rise of 3D asset generation with Generative AI and specialist, beginner-friendly design software solutions that enable more and more creators worldwide to enter the 3D content creation landscape, revolutionising how digital clothing production pipelines function across the gaming, virtual production and spatial computing industries.